How to Calculate Sales Conversion Rate & Lead Value
If you sell lawn irrigation systems at an average price of $2,000 installed and you turn a lead into a sale, then that lead is worth $2,000 to you. However, we know that not every lead you get will end in a sale. In reality, you might only turn two out of 10 inquiries into a sale. That would make your conversion rate 20% (2/10 * 100 = 20).